The role of Anime in Japanese Culture

Original, Japanese anime was marketed aggressively to the worldwide audience. The reason was that there were very few fans of this type of content in Japan. Today, anime is popular across the globe. As a matter of fact, the highest-grossing movies released between 2014 and 2016 were anime. Apart from this, more than 70% of DVD sales made in Japan consist of anime.

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You can see anime almost everywhere including adverts. They are used in branding for different brands of water and snacks. You can see these posters in trains, airports, and school buses. In fact, it has become a cultural force that seems to influence the entire world.

The interesting part is that not everybody likes it. In fact, a lot of people don't like the commercialization of anime. Today, the most successful anime is being turned into a novel, video game, film, or Manga. Similarly, Disney produces several of these products in addition to the films.